AUDIBLE

THE VOICE BOX

Audible challenged us to create an activation in the UK to get people to pick audiobooks over social media. Travelling abroad can be a great time to switch off, but it can get lonely. So instead of logging onto social media to feel connected to their loved ones, we proposed a solution where they can have both.

Introducing The Voice Box. An airport activation that allows your loved ones to be the narrators of your favourite audiobooks. Located at the busiest airports in the UK, when you call your loved ones to tell them you've landed, we'll use voice-mapping tech to turn them into an audio book narrator.

Role | Idea, concept, strategy, copywriting 

Project | D&AD New Bloods