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Vodka Cruiser needed to re-engage Gen Z. But in a world of trendy wine bars and pilates-friendly G&T's, it takes some hootspa to pick a fluro-sweet drink. Cue the new brand platform: Bold Choice. 

To launch, the brand wanted some ads celebrating bold choices. So we created a Cruiser World for each product, featuring expert dancers in costumes... Then chucked a random person from the street into the middle of it.