FILM
The film gives you a clearer perspective. Literally. Reminding us what it's like up here, appreciating the Australian landscape below and remembering how close we now are to to the people and places you love. Set to a track that's proven to lower your heart rate - sit back. Breathe easy. Gain a new perspective above the clouds.
THE CAMPAIGN
Each deliverable celebrates this perspective we've been away from for so long. Being up in the air again will feel tangible, and we'll feel closer to the people we love more than ever before.
ABOVE & BEYOND
QANTAS
VACCINATIONS BRING US CLOSER
You can’t seem to whisper the word ‘Covid vaccine’ without all hell breaking loose. Yet this Qantas rewards campaign lifts you above the noise. Just breathe easy. Reflect. And when you look down at our country from above, you get this crazy new perspective. Sure, you're miles above anyone, but when you're travelling for the first time since Covid, the people and places you love feel closer than ever before.
Client | Qantas
Type | Pitch
Role | Creative & Copywriting
This feeling of a greater perspective and sense of connection is actually a scientific phenomenon. Scientists call it the 'overview effect'. We call it the Spirit of Australia.
We celebrated the full effect of this perspective, shifting the focus to what's really important - being closer to the ones you love.
