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TRANSPORT VICTORIA

We worked with renowned textile artists to create a new kind of safety vest which could protect frontline workers physically and emotionally...

MATILDA BAY

To prove how pristine Matilda Bay's craft ale is, we released the 27 almost-perfect ales their picky head brewer, Phil Sexton, rejected.

VODKA CRUISER

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We made a bunch of ad-libbed ads. By literally throwing random people off the street into bold Cruiser performances... With zero prep.

We made Belong's rebrand feel seriously good. It's fun, fuzzy, bedazzled and a lil bit weird. Just like the internet...

VICTORIA BITTER

With no budget or time, we were asked by VB to launch a rogue new product... So we hijacked trade-site radios with the brand's first ever remix.

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Aussies are sick of worst-case scenarios. Instead, we championed the resilient, everyday choices Aussies make when they feel supported.

QANTAS

Travel was a prickly topic in 2021. Luckily, this Qantas rewards campaign lifts you up and out of the noise.

DOOR DASH

There's an unseen hero in your community. The kind that will burn their buns at 2am to get you your Tika-Masala. Here's to The Dashers.

The Archive

LIBRA

Newsflash: Every body can menstruate. Not just women. This controversial, world-first campaign finally brings transgender, non-binary and gender fluid people into the period conversation.

SNAPCHAT

Modern Australians don't realise how much we've stolen from indigenous communities. Using Snapchat's AR lens, we created a virtual time machine to remind us of the flourishing life that existed pre-invasion. 

AUDIBLE

Travelling can be a great time to switch off. But it can get lonely. So why not have both? This airport activation allows your loved ones to be the narrators of your favourite audiobooks.

DUREX

The world is in the midst of a tragic recession. A sex recession. So when Durex asked for a campaign to spread the word that people with disabilities are damn savvy in the sheets, an unlikely team of 'sexperts' emerged to save us all...

CYPHER CELL

We were tasked to create a cell phone that promoted a digital-free lifestyle. The problem? 95% of the population won't commit to it. Luckily, there's a 5% market who desperately want to unplug, so we created a phone just for them:  Conspiracy Theorists. 

LEGO

When you reach high school, play is seen as useless by the curriculum, teachers and students. "It's for kids". But play is proven to actually enhance learning. So we proposed an ambitious experiment to put play back on the agenda.

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REJECTED ALES

MATILDA BAY

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AD LIBBED ADS

VODKA CRUISER

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HI-VIS HUMANITY

DEPARTMENT OF TRANSPORT

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IT FEELS GOOD TO BELONG

BELONG BRAND CAMPAIGN

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MAKE YOUR MERRY MEANINGFUL

MYER CHRISTMAS

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ALLIANZ

INSURANCE

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A CLEARER VIEW

QANTAS

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TOOLS TO TUNES

VICTORIA BITTER

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THANKYA DASHER

DOORDASH

Welcome to my 
Playground

rianamckenzie@hotmail.com         © 2023 Website created by Riana McKenzie on Editor X

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